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Research papers

Does international marketing exist?

There are a number of factors that continue to form an obstacle to International marketing; and economic developments of recent years make ft difficult to forecast a favourable future for trans-national marketing efforts. This afternoon I should like...

Catalogue: Seminar 1976: International Market Research
Author: W. de Groot van Embden
April 1, 1976
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Citation

de Groot van Embden, W. (1976a, April 01). Does international marketing exist?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/does-international-marketing-exist-


Research papers

International marketing research

This whole topic of the approach to researching advertising for an international brand is too complicated to do more than hint at the framework within which it is necessary to work. I hope that some of the more salient points will come alive by...

Catalogue: Seminar 1976: International Market Research
Author: Robin T. J. Tuck
April 1, 1976
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Citation

Tuck, R. T. (1976a, April 01). International marketing research . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/international-marketing-research-


Research papers

Features in international marketing and the international entry strategy

There is no difference between international marketing and domestic marketing. International (and multinational) marketing is only more complicated: the variables of the environment in many countries differ still from the variables in the...

Catalogue: Seminar 1976: International Market Research
Author: Arnold B. Bakker
April 1, 1976
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Citation

Bakker, A. B. (1976a, April 01). Features in international marketing and the international entry strategy. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/features-in-international-marketing-and-the-international-entry-strategy


Research papers

Standardizing advertising for the international market

Should advertising of various products and services be standardized in the international market, or are there too many cultural obstacles? At one extreme is the view that one basic advertising theme is desirable because of similarities in points of...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Steuart Henderson Britt
August 1, 1975
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Citation

Britt, S. H. (1975a, August 01). Standardizing advertising for the international market. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/standardizing-advertising-for-the-international-market


Research papers

Segmentation analysis of international markets

In this paper the role of segmentation in the international marketing planning process, and some factors affecting the choice of foreign markets and international marketing programs, will be discussed from a strategic point of view. The purpose of...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Leif Lehtonen
September 1, 1974
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Citation

Lehtonen, L. (1974a, September 01). Segmentation analysis of international markets. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/segmentation-analysis-of-international-markets


Research papers

Communication with physicians

I would like however to look at the problems of diversification and communication from the international standpoint, and to deal mainly with pharmaceuticals - diversification into new therapeutic areas internationally - which is after all the major...

Catalogue: Seminar 1973: Communication And Diversification In Pharmaceuticals, Hospital Supplies And Allied Fields
Author: Ken M.H. Coleman
June 1, 1973
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Citation

Coleman, K. M. (1973a, June 01). Communication with physicians. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/communication-with-physicians


Research papers

Survey on the problems of transferring a brand from one Western European country to another

The common market is - despite all difficulties - a successful arrangement for the economic unification of Europe. Efforts to unify the supply of consumer goods to the European market, without riding roughshod over regional and national specialities,...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: J. Stolte
September 1, 1972
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Citation

Stolte, J. (1972a, September 01). Survey on the problems of transferring a brand from one Western European country to another. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/survey-on-the-problems-of-transferring-a-brand-from-one-western-european-country-to-another


Research papers

Survey on the problems of transferring a brand from one Western European country to another (German)

The common market is - despite all difficulties - a successful arrangement for the economic unification of Europe. Efforts to unify the supply of consumer goods to the European market, without riding roughshod over regional and national specialities,...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: J. Stolte
September 1, 1972
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Citation

Stolte, J. (1972a, September 01). Survey on the problems of transferring a brand from one Western European country to another (German). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/survey-on-the-problems-of-transferring-a-brand-from-one-western-european-country-to-another-german-


Research papers

Are international advertising campaigns possible?

It would seem that traditional methods of advertising research have hardly yet tried to evaluate this problem. Either companies have judged communication needs from market research. A typical source has been cross-country surveys like that of the...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Robin T. J. Tuck
September 1, 1972
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Citation

Tuck, R. T. (1972a, September 01). Are international advertising campaigns possible?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/are-international-advertising-campaigns-possible-